Millennials don’t even have the time to text in full sentences!! So how can you get them to read entire articles? This fast-paced life requires quirky, short and to the point content which will appeal to the targeted audience and also make them come back to you for more. Everyone is churning out content as we speak. So, how do you make your content catch-the-eye? With the help of a few important yet simple to follow content writing tips, you can achieve you can engage your readers.
As seen below, this is the major challenge content marketers are facing.
There is no single way or method to make the content more appealing, but there are a few tips and tricks that can help you get ahead in the content race. I have listed them below a few content writing tips for beginners:
Being simple and straight forward never goes out of fashion! The easier it is for a person to get the required information, the more chances are for him/her to return.
Example: Use lists or steps instead of long descriptive texts. Break the topic down to help the audience understand it better.
Attractive Site Design
When a prospect visits your site, the first impression he gets is by the site design. So use a modern yet simple site design to woo your audience. Keep the color consistent throughout the site and if possible match it to your brand color. Use a legible font.
Example: Keep it simple and clean. Make the site attractive but avoid overdoing it. As you know well, anything in excess is bad.
Compelling and Strong Intros
Once the user has clicked on your link, the next thing is to make him/her stick till the end. For this, you need to have a compelling intro.
Example: You can start with something that you know your reader will agree with. Let him know that you care about their problem and will offer a good solution. Give a preview of what’s in store for them if they reach the end!
Most users, close to 81% just skim through the content. Make your point easily accessible to the reader.
Example: Use Italics, Bold, or Bullet points to help your audience focus.
State Facts and Give Appropriate Links
Inadequate information more often than not leads to loss of sale. You should always state relevant and true facts in your content.
Example: Always back your fact with the link to its relevant source.
Check how HubSpot tells us that they have new content for us and also specify when they published it to prove that they were first:
You can try and include humor in your write-up. If you are citing an observation try and give it a humorous touch.
Example: You can point out the irony in a situation, refer to a current event that is relevant to the article and also adds to the humor.
Interactive and Actionable Content
The content should be fun to read while providing the necessary information. The audience likes it if they are given importance. They should feel that their opinions also matters.
Example: You can include quizzes or polls in the content, and you may also keep rewards.
BuildFire here talks about hiring a developer, but its goal is to get you to download their software. Check how they make use of actionable content:
Keep changing your content. Use emotion in the article. The audience should feel connected to it all the time.
Example:You can also change the color scheme or introduce a video for your brand.
Tell a Story
Before you start with the content, do thorough research of your audience. This will help you tell them a story keeping their point-of-view in mind. Also, include a moral to the story you build.
Example: Make the consumer the hero of your story. This will help them connect better with your content.
Use a Mix of Content
The same thing gets boring over time. You need to diversify your content to keep your subscribers engaged and also to attract more subscribers. What does this mean then? It means use images, videos, infographics, quotes anything that will help give your content a spark.
Example: Check HubSpot. It is a fine example of diverse content.
Keep a single Goal
One of the important content writing tips is keep one goal for the content and stick to it. Do not digress from your topic you started with.
Example: All the examples and arguments you use should support that one goal you started out with.
Create Error-free Content
No one wants to read an article with typographic mistakes. Bring out the grammar Nazi in you and use the tools available to make your content readable.
Example: Use the SEO tools to correct grammar and make use of simple and readable font and font color.
Keywords Always Help
Don’t ignore keywords. Stuffing keywords may not help now, but your content needs to contain relevant keywords and good quality.
Example: Your title should include keywords that your audience uses in the search engine to find content similar to yours. This will help your content rank high on the results list.
If it gets clicked only then, it can be consumed, right? As they say, the first impression is the last impression, so the more compelling and strong your title is the better chance there is of a user clicking on it.
Example: Make a specific promise in the title to make the reader click and read the article.
There should be a way for the audience to share your content with others easily.
Example: Include all the social media share buttons.
16. Include Provoking Questions
Include questions in your content that provoke the audience to think. The audience should also get a chance to have their own input.
Example: Ask a question at the end of the article to make your audience comment on the content.
You can even start with a question which will make the audience think and help them get involved with the article.
Producing engaging content is an uphill climb, but if you keep these actionable content writing tips handy, it will make life simpler for you. With an excellent copy on your website, visitors will keep coming back for more. Do you find it a bit complicated to create web content on your own? Let us handle this for you. You can outsource your web content to us. Click here to reach out to us for your content requirements.