Your business website should have such content that can keep visitors to stay longer on your website and convert them into your potential customers. Usability and design are two vital aspects of any business website, but the website content is that decisive factor that can make or break.
Let me explain why?
The content present on your website speaks for you or in other words; it acts like a salesperson promoting and selling your business 24×7. The words you use in your website content will inspire the visitors to explore more about your website. And hence tempt them to buy your products or services.
However, you must be wondering about how website writing is different than other kinds of writing. Here you must observe that writing for the web is quite different from writing for print as the website visitors prefer only to skim the content. Since the users have loads of information to go through due to its easy availability on the internet, they spend lesser time on each website, on an average. If they do not get what they are looking for, they just immediately leave the website. According to a recent study conducted by an organization dedicated to evidence-based user experience research, The Nielsen Norman Group, visitors stay up to only 10-20 seconds or even lesser on a particular website. So, you have very short time to grab the attention of your visitors.
So how do you plan to grab the attention of your visitors? How do you create such content for your website that can keep your potential customers for longer on your website?
Let’s check a few tips that can help you create such web content that engages.
Set your goals
To convey a clear cut message, it is important for you to have a clear cut goal of your website. What is the aim of building your website? Do you want to sell your services or products? Some websites are there to promote a brand, or some others are there to promote some other aspect of business. Since the content structure for each kind of website differs, you must have an idea about what do you want to achieve from your website. Once you have a clear goal, all you have to do is to fill in the blanks.
Identify your target audience
To develop a sharp and accurate content, it is important to identify your target audience. It will help you promote and sell your products and services in a better way. Moreover, with the latest algorithm, Google pays more attention to user experience, so it is important to create content that catches with your target audience. You need to identify the group that can be your potential customers in a long term.
Relevant and valuable content
When somebody types in a few words in any of the search engines, they want to have some specific information. So they want to see results that can show that desired information. And if they click your website and do not find the information they are looking for, they will bounce from your website. So make sure whatever information you deliver through your web page, should be relevant and valuable to the visitors for what they are looking for.
Make our content Lucid and crisp
As you know, online users want quick results, and so they just skim the relevant points from the entire content. Keep your content relevant and concise. Let the viewer gather the valuable points in a jiffy. Use short, relevant phrases; use proper subheadings, pointers, and lists to make your points clear.
Focus on the topic
Do not digress from the topic because visitors usually get frustrated if they have to scan through lots of info to find what they are looking for. Structure your content in a way that you divide it into short paragraphs and each paragraph talks about one particular aspect. Still, if it is too long, break it into different articles and link them to each other; rather than trying to present all information on one page only.
Check for any spelling , grammar errors or typos
Copy full of errors looks highly unprofessional. Check and recheck your content to pick out such errors. Once you finish your copy, just move away from your content and come back after some time to give it a fresh look.
Write your website content with authority
You know your business, its products, and services like nobody other. Write assertively and authoritatively to show your expertise.
Make use of images
Visual content strikes a chord with readers. Readers engage in content better if the text is supported by relevant images as it renders visual appeal.
Formatting is important
- Make your content user-friendly by formatting it in the required way. It will help readers skim the content effortlessly.
- Make use of ordered lists wherever you can, rather than writing in large paragraphs.
- Keep your paragraphs short and keep white space between them .
- Go for keyword research to get relevant keywords and use them in your text especially in headings, subheadings, first paragraph and links.
- Make your headings and subheadings keyword rich to make your content search engine friendly.
- Also, link your copy to other relevant internal pages of your website to direct readers to more information.
- To connect with readers , make use of “you” instead of “I”.
Following these simple and tested tips, you can create valuable and engaging content for your readers.
Do you find writing content for your website a challenging task? In that case, leave it to the experts. Writers in our team offer the best content writing services in Delhi. We can help you develop engaging web content and also provide the ongoing writing services to keep your website fresh.