Since having an online presence has become an essential requirement for a business to sustain on a global level, it is important to follow all the rules that make your website a success. SEO or search engine optimization is the process that helps brings traffic to your website. However, most online business owners, especially small business owners who do not have resources or knowledge, are often at confusion about what to do and how to get visitors to their website.
Earlier, it was the keyword density that used to be the most important factor (not even quality of content mattered) to rank in the search engine results. However, things changed massively due to new standards. Now everything revolves around the quality of content that is created to deliver a good user experience to the audience. Content creators and small businesses who want to deliver quality content for the sake of their users, no longer have to compromise on quality just to make it SEO approved. In fact, you can get your website rank in search engine results by creating highly engaging, compelling, informative and relevant content. Search engines quickly index a high standard content and that improves the overall SEO ranking.
Let me share with you some useful SEO content writing tips that will help you to improve your SEO ranking, more traffic and get more leads.
Create unique Content
Readers are always hungry for new original information. So, it becomes imperative to create and add unique content that tempts the readers keep coming for more. In fact, search engines keep looking for fresh content and website rank high. However, you can also repurpose old content by presenting it with a new perspective or adding some information to it. The whole point is to give users something new to read.
Content structure too matters
The depth of content matters, but how it is presented also matters. So, every time you publish a post, take the time to structure it properly. This involves structuring on-page content elements such as H1s, anchor text, bolding, italicizing, etc. Also, create effective title tags with keywords and edit the URL having proper keywords for additional effect. URLs should be chosen strategically as they guide readers for engaging content and also add to better SEO ranking.
Longer is better
Make sure to write quality content that provides enough relevant information about a certain topic. Make sure to weave at least 300 words. And you if you can, go for 500 words. In fact, search engines tend to favor longer posts of 700 plus words! Simply, because they love in-depth articles that deliver complete information.
SEO Link building
Try to link to relevant high-ranking websites that give more information and it helps you give a better user experience. Also, link within your own website as it helps users and search engines to browse your website more easily. Do not optimize anchor text with exact keyword match as it can attract penalties. Try to get quality inbound links as search engines consider a content with quality backlinks useful.
Images add to usability and effectiveness of content. Make sure to optimize the images for keyword titles, alt text, descriptions and file size, etc.
Add Meta Descriptions
Meta description is the small text that appears with website links in the search engine results. Adding a relevant keyword based meta-description helps search engines index the website faster. It helps drive traffic to your website in a perfect manner.
Check keyword density
Keyword density is still important. The number of keywords to be integrated depends upon the word count of the content. Using 1-2 keywords for every 100 words is enough. It is better to use high quality, low competition long tail keywords.
Leverage Social networking sites
Social networking websites like Facebook, Twitter, Google+ and LinkedIn are a great way to share your content with wider audiences. It also helps increasing your brand awareness. Being connected to more people at these social media sites, you will get more traffic and hence higher search engine ranking. Google+ is a highly effective platform that carries real SEO power.
It is important that your content is relevant to your brand and your offerings. Your audience would always like to learn more about your industry and that is why they want to visit your blog or website. Make sure to write naturally, sharing more useful information and write content that is relevant for the audience. Use keywords strategically that blend with the natural flow of your writing. Do not sacrifice on the quality of your content to improve the SEO ranking.
Apart from above tips shared for improving the SEO ranking of the website, make sure to write and publish shareable content consistently. The more often you update your content, search engine crawlers will visit your website more often and hence boost the search engine ranking.