The modern trend of digitalization has greatly influenced the way businesses choose to operate. Today almost every business has its presence online. Unlike before, marketing today is not just limited to printing and distributing flyers or calling up potential consumers to promote brands. Digital marketing has already made its reign and guess what, it is dominating.
Now my question to you is, do you have your business online? Because if you do so, this discussion will help you profoundly. Here I will tell you the different ways of delivering contents and show you why content writing will dominate more than ever in 2019. I will also tell you the different content writing trends that will rule the market in the upcoming year. So, without wasting any more time, let’s get started.
Video contents have no doubt dominated the industry of content marketing for the past two to three years. However, there are many evidence that showcase a lot of consumers prefer consuming written contents more than any other. Here I bring to you few reasons why content in written form is essential.
Many consumers still love reading
Many consumers in the crowd still love reading. They prefer to read a piece of information on the go than sitting and watching the characters of a video. Moreover, some people find the videos intrusive because of the noise it contains. Now in this regard, consider a scenario where the guy next to you is working at an important project, and you need to consume urgent information online. In this scenario, what will you prefer? Reading a written content right?
Content in written form is cheaper to produce
The cost of producing videos is often very high. For creating a good video, you need to invest in cameras, lighting, and people. On the contrary, producing well-written contents is an incredibly cheap way to generate consumer interest. Content writers in Delhi can help you with highly cost-effective contents. These highly experienced content writers provide cheap Article writing services in Delhi.
Written contents help your SEO
Your website needs three things to rank in searches- volume, variety, and value. A mixture of different contents is critical for this purpose. Hence an effective website is a combination of blog posts, webinars, info graphics, and videos. SEO content writers in Delhi can help you with SEO boosting quality contents.
Written contents help in ranking your videos higher
Although the search engine bots tend to be very clever these days, yet they cannot read videos. They rely on the written contents for ranking the websites. This is the reason even the videos require written content for obtaining rankings in search engines. Content writing agency in Delhi can provide you with top quality video contents for effective video marketing.
Written contents help you inform more quickly
Do you find this strange? Well, it’s true that written contents can provide information more quickly to the consumers. The reason for this is that skimming such contents is easier. Hence, consumers can efficiently and rapidly get the information they are looking for. If the content is well-constructed and effectively structured with concise paragraphs below clear headlines, it will be very easy for consumers to identify the parts of information relevant to them. A video can never really provide this advantage.
Now that we can predict that written content will be essential in twenty-nineteen let me tell you some amazing content writing trends that are going to rule next year. This will give you detailed knowledge about the full scope of content writing and help you discover new possibilities in getting that traffic to your business.
Content writing trends you should look for in 2019
Content is the king. There is no mystery in this, right? An effective content can increase clicks, conversions, and ROI. Here are the content writing trends you need to be aware of for effective content marketing in 2019.
Never undermine the importance of Authenticity and transparency in your content
Never assume the consumers to be fooled. They evaluate the authenticity and transparency of your content before imposing their trust in your brand. Your authenticity can draw you, clients, you look forward to having. Hence, ensure nothing but authentic content on your business website. Consider outsourcing your content needs to Content development agency Delhi NCR for highly authentic and unique contents.
Repurpose your Content to get most out of it
You must be updating the blogs on your website regularly with new contents. But do you know what happens to the older ones? Well, you must know. They are no less important than the new blogs. You need to look upon your older contents once they become outdated. Updating the old contents can make your blog more efficient, enhancing its quality. Moreover, it will even showcase your efforts and your seriousness.
SEO is still the best friend
To get traffic, your website has to rank at the top in Google search. Hence, Search Engine Optimization (SEO) is very critical for the growth of your business. Make sure your content is optimized all the times. You can avail Article writing services in Delhi to get SEO promoting contents.
Add a touch of Humorous to make your content more attractive
Humorous contents often attract a lot of consumers. Do not accidentally hurt the sentiments of your visitors through your funny approach. Focus on making the content such that it kills pressure and makes things lighter for your visitors. Content writers in Delhi can help you with humorous content that can engage the readers.
Connect with the consumer with more Personalized content
Aim at creating personalized content. You can achieve this by connecting with your customers, engaging with them, and discussing with them about the experiences that have been having with your online brand.
Create long-form content
Long-format content is going to rule once again next year. Lengthier posts get good rankings in search engines, and the readers trust higher ranking sites more. That being said, a typical long-form content should be equal to or more than 2000 words. According to recent surveys, long-form contents get more shares on the various social media in comparison to short-form contents.
Often it is regarded that long-form contents waste the time of readers. However, that not true. Such contents deliver more thoughtful and in-depth information. Content writing agency in Delhi specializes in delivering long-form contents based on your business requirements.
By now you must have understood how important content writing is for your website. Make use of the best expertise and latest techniques to get quality contents for your business website. Outsourcing your content requirements to Content development agency Delhi NCR can be very beneficial for your brand. The highly experienced and professional SEO Content writers in Delhi can help you with amazing contents that are sure to hike your sales.